Privacy policy

This policy explains what personal information Ben's Natural Health collects, how we use it, who we share it with and the choices you have. It covers bensnaturalhealth.com (including our UK store), pages.bensnaturalhealth.com, checkout.bensnaturalhealth.com, our emails and texts, our phone and consultation services, and our advertising.

1. Who we are

Ben's Natural Health is a trading name of Fyrtorr Ltd, a company registered in England and Wales (company number 11420039). Registered office: 15 Canfield Place, London NW6 3BT, United Kingdom. We are the controller of the personal information described in this policy.

We are registered with the UK Information Commissioner's Office under number ZB377612.

Questions or requests about your information: support@bensnaturalhealth.com, or write to us at the postal address above.

2. What we collect

Information you give us

  • Name, email address, phone number, delivery and billing address.
  • Orders, subscriptions, returns and refunds.
  • Payment details. Card payments are handled by our payment providers; we do not store full card numbers.
  • Messages to our customer service team, and notes of phone calls.
  • Sign-up forms, quizzes, surveys and consultation bookings.

Health information you choose to give us

For example, details you share in a consultation or a support message, or test results you send us to claim a product guarantee. We only collect this with your explicit consent and only use it for the reason you gave it to us.

Information collected automatically

Your device and browser, IP address and approximate location, the pages and products you view, items added to your cart, purchases, and the ad or link that brought you to us. We collect this with cookies, pixels and similar tools (see section 5 and our cookie list).

Information from others

  • Advertising platforms, when you fill in a form on their service (for example, a Facebook or Instagram lead form): your name, contact details and form answers.
  • Affiliate partners, when you reach us through their link.
  • Marketplaces such as Amazon, when you buy our products there.

3. How we use your information

What we do Lawful basis (UK)
Take and deliver orders, run subscriptions, handle returns and guarantees Performing our contract with you
Answer questions and provide customer service Contract, or our legitimate interest in helping you
Send marketing emails and texts Your consent, or for existing customers our legitimate interest (you can opt out in every message)
Personalise our marketing and advertising based on what you buy and read Your consent, and your explicit consent where it involves health information
Measure and show our ads using cookies and pixels Your consent, where the law requires it
Prevent fraud, keep our systems secure and improve our website Our legitimate interests
Keep tax and accounting records Legal obligation
Use health information you choose to give us Your explicit consent

4. Health information

Our products relate to health topics such as prostate health, blood sugar and hormones. We treat any information that reveals or suggests a health condition as sensitive. That includes inferences someone could draw from the products you buy or the pages you read.

  • We use health information you give us, and what we can infer from the products you buy and the content you read, to provide our products and services and to personalise our emails, offers and advertising.
  • Where the law requires it, we ask for your explicit consent first, for example before using health information to personalise the ads you see on other platforms. You can withdraw your consent at any time.
  • We only share health information with advertising platforms where the platform's rules allow it and, where the law requires it, with your consent.
  • If you live in Washington, Nevada or Connecticut, our Consumer Health Data Privacy Policy also applies to you and explains your additional rights.

5. Cookies, pixels and advertising

We work with advertising platforms including Meta (Facebook and Instagram), Google, Microsoft and OpenAI. Their tools on our website tell them when you visit, view a product, add to cart or buy. That information can include the name of the product. They use it to measure our ads, to show our ads to people likely to be interested, and to avoid showing ads to people who are already customers.

  • Your choice. In the UK we only use advertising cookies and pixels if you agree in our cookie banner. In the US you can opt out at any time through the Your Privacy Choices link at the bottom of every page.
  • Matching purchases to ads. When you buy, we may send advertising platforms a scrambled (hashed) version of your email address or phone number so they can tell whether one of our ads led to the purchase. Hashed means it is converted into a code that does not show your details.
  • Customer lists. We may give advertising platforms hashed contact details of our customers and subscribers: to stop showing our ads to existing customers, to reach new people similar to them, or to show you ads based on what you have bought or are interested in, including health-related products. Where the law requires it, we only include you in lists based on health-related products or interests if you have given your explicit consent. You can ask us to leave you out of all customer lists at any time by emailing support@bensnaturalhealth.com.
  • The platforms' own data. Advertising platforms may also use what they already know about you from their own services to decide who sees our ads. We do not receive that information. You can change your ad preferences in your account settings on each platform.

Our cookie list names each cookie and tool, what it does and how long it lasts.

6. Who we share information with

We share personal information only as needed with:

  • Service providers who work for us: our online store and checkout (Shopify, Foxy), website and landing pages (Webflow), email and text messaging (Klaviyo), subscriptions (Recharge), customer service (Gorgias), consultation booking and forms (Calendly, Typeform), cookie consent (Consent Studio), payment processors, and our warehouses and delivery companies.
  • Advertising and analytics platforms: Meta, Google, Microsoft, OpenAI and Amazon, as described in section 5.
  • Affiliate networks such as Awin, so they can confirm a sale came from a partner's link (order reference and value).
  • Professional advisers, regulators, courts or the police when the law requires it or to protect our rights.
  • A buyer of our business, if it is ever sold, under the same protections.

We do not sell your personal information.

7. International transfers

Some of our service providers are in the United States or elsewhere outside the UK. When we transfer your information, we use the safeguards UK law requires, such as the UK International Data Transfer Addendum or the UK Extension to the EU-US Data Privacy Framework.

8. How long we keep it

  • Orders and accounting records: 6 years after the end of the financial year, as UK tax law requires.
  • Marketing contacts: until you unsubscribe. We then keep only your email address on a do-not-contact list so we don't email you again.
  • Subscribers who have never bought from us: if you stop opening and clicking our emails, we will stop sending you marketing emails. If you then don't engage with us again (for example by opening or clicking an email or text, visiting our website or placing an order) within 2 years, we delete your details from our email system and our online store. If you are still subscribed to our text messages, we keep your details until you unsubscribe from them.
  • Customer records, including health information you give us: for as long as we need them for the reasons in this policy, including while you remain a customer, and up to 6 years after your last purchase or contact with us, the period in which legal claims can be brought.
  • Cookies: as set out in our cookie list.

9. Your rights

Everyone can ask us to:

  • give you a copy of your information;
  • correct it;
  • delete it;
  • stop sending you marketing;
  • leave you out of advertising customer lists.

In the UK you can also restrict or object to how we use your information, ask for a portable copy, and withdraw consent at any time. You can complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113), though we'd like the chance to help first.

In the US, depending on your state, you can also opt out of targeted advertising and of any sale or sharing of your information (use the Your Privacy Choices link at the bottom of every page), and appeal if we refuse a request.

Email support@bensnaturalhealth.com to use any of these rights. We may need to confirm your identity first. Requests are free, and we reply within one month. We will never treat you differently for using your rights.

10. Marketing

You can unsubscribe from our emails with the link in every email, and from texts by replying STOP.

11. Children

Our products are for adults. We do not knowingly collect information from anyone under 18.

12. Security

We use technical and organisational measures to protect your information, and we only work with providers who do the same.

13. Changes to this policy

We will post any changes on this page and update the date below. If a change is significant, we will tell you by email.

Last updated: 30 October 2026